Mecca and the birth of a bingo brand
Bingo has a fine history, and the essence of the game goes back to ancient civilisations. The game as we know it today was born in America and was commercialised by a businessman who observed a version of it being played casually. Check out gambling.com for more information about playing online casino games.
The person who is responsible for the rapid increase in popularity of the game in the UK during the 1960s was Eric Morley. At that time television was becoming popular at the expense of cinemas, and cinema audiences were falling dramatically. This meant that there was a considerable amount of real estate up for grabs and Morley had the vision that these empty cinemas could be converted into bingo halls.
His ambition to do this had been facilitated to a large extent by the relaxation of the UK gambling laws. It had been illegal to play bingo for money (though non-monetary prizes could be awarded) and Morley was partially responsible for persuading the government to relax those laws.
He needed a brand name, and the one that he chose was meccabingo. The growth in the popularity of Morley’s Mecca Bingo halls was truly explosive, particularly amongst women. Suddenly women were liberated, if only for a few hours a week, from the tyranny of their roles as wives and mothers in post-war Britain.
Naturally the Mecca brand has come a long way since then. Clubs became more sophisticated, the bingo playing demographic evolved from middle aged women to women and men of all ages, and finally Mecca Bingo went online.
Throughout the latter sixties and early seventies a new and more liberated ethos flourished in many aspects of life, though its development was anything but smooth and there were many setbacks as the economy coped with successive booms and recessions. However, a similar cultural rebirth was initiated in part by the internet and the World Wide Web in the 1990s and we now live in an ultra-connected society. www.freebets.org
Throughout all these times Mecca Bingo has played a role in both shaping and responding to our changing tastes and requirements. Certainly it is a brand that is here to stay. Check out the Party Time Slot game at Roxy Casino
Tags: game, Mecca Bingo, Play Bingo, UK gambling
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